Industry News
2D barcoding workshops deliver success in Sydney and Brisbane

31 March 2025

Primary Connect’s Karen Dagg (centre) with (L-R) Matthews’ Boyd Rose, Braydon Cocks, Vas Buvan and David Alexander, outside the WOW-Primary Connect Hoxton Park DC where Matthews ran a highly successful 2D barcode workshop in March.

After a successful pilot workshop last November to empower manufacturers with practical insights around 2D barcoding, Australian manufacturing’s trusted advisor Matthews held two further workshops in late March.

These free sessions, run at WOW-Primary Connect DCsin Brisbane and Sydney, were again highly successful,with strong attendance from leading Australian manufacturers who were eager to explore data-embedded barcoding for supply-chain efficiency and compliance. Despite the challenge of rescheduling around ex-Cyclone Alfred in Brisbane, both workshops saw enthusiastic participation, with 25 attendees in Brisbane alone.

 

Key highlights

  • Interactive demonstrations: live showcases of 2D barcoding technology, illustrating its applications for traceability and compliance.
  • Expert-led discussions: practical insights from Matthews’ specialists, including product expert Braydon Cocks, on overcoming supply-chain challenges.
  • Networking opportunities: attendees connected with peers and the Matthews team over morning tea, fostering collaborative solutions.

Mark Dingley, CEO of Matthews Australasia, emphasised the workshops’ role in supporting manufacturers.

“These events are part of our commitment to helping businesses navigate the transition to 2D barcodes confidently.”

Feedback highlighted the value of hands-on learning and tailored advice for individual operational needs.

A heartfelt thank you to all attendees – your engagement underscores the industry’s readiness for innovation.

 

Matthews ran two highly successful 2D barcode workshops in Sydney and Brisbane in March, and will run similar 2DB demonstrations at FoodTech Qld.

What’s next? Catch us at FoodTech Qld

For those who missed the workshops, Matthews will bring the same expertise to FoodTech Qld, featuring live demos and one-on-one consultations on integrating 2D barcodes.

Mark said, “It’s another chance to see how this technology can transform your business.”

FoodTech Qld is on from 19-20 June 2025, on the Gold Coast.

Missed out? Explore how 2D barcoding can optimise your operations at FoodTech Qld or contact our team for tailored solutions.