Here’s what you need to know to streamline the transition to 2D barcodes.
The 2D barcode can hold a large amount of data in a small space, and can be scanned by consumers’ smartphones. It’s important to implement the right in-line printing equipment and software for 2D barcodes, and to perform regular checks as part of standard operating procedure to ensure the symbols can be scanned throughout the supply chain.
2D barcodes are equipped with built-in error protection keeping data intact and readable even when the code is scratched, ripped, or marked through.
Pilot the process on a single product, product line, or category before rolling it out across all product lines.
Ensure software, hardware and databases are updated to source and add data that needs to be printed.
In some cases the encoded data is no more than a GTIN, and barcodes can still be printed on pack before packaging.
However, other use cases will need the 2D barcode to be printed with packaging to allow for the variable data (e.g. expiry date, serial number, batch/lot code). This will require in-line printing.
You may already have experience printing variable data in line, with human-readable batch/lot numbers and use-by dates. However, 2D barcodes may still require updates to in-line printing systems.
Talk to Matthews Australasia about which equipment will best fit your printing and labelling needs.
Incorporate a 2D barcode quality plan as a Standard Operating Procedure (SOP) within the business:
Talk to Matthews Australasia about scheduled maintenance for your printing and labelling equipment.
It depends on the product information you want to share on pack. If there is no need to add additional machine-readable data (such as batch/lot number or use-by date), changing to 2D barcodes is not needed.
All brands need to include, at a minimum, the Global Trade Item Number (GTIN) in every barcode on pack if it will be scanned by consumers or at retail POS.
Start discussions with solution providers early. They can recommend and help guide you towards the right coding, labelling or data capture solution for your needs, which will ensure a smooth transition for all involved.
To ensure your barcodes scan first time, every time, you can submit your label samples for a GS1 Barcode Check.
GS1 Australia tests a range of factors including compliance to global standards, size, colour, print quality, numbering and more. Once tested, you will receive a Barcode Verification Report indicating the compliance of your barcode and any changes you may need to make.
This report is mandatory if you are supplying items to Woolworths to confirm the correct AI’s and data have been encoded in each 2D barcode. Speak to GS1 Australia for help with barcode verification.